WebSocial Influence and Consumer Behavior (Spring 2013) Curator: Darren Dahl. The importance of understanding the role of social influence, how others affect our emotions, opinions, or behaviors, in consumption has a long and varied history in the fields of sociology, psychology, and marketing. As a topic area, social influence is incredibly … WebMay 26, 2024 · Therefore, CSR has attracted more and more attention from consumers. It seems that CSR does not directly affect the “price” and “product” concerned by …
The impact of corporate reputation on brand attitude and …
WebOct 28, 2016 · The case of American Apparel provided research inspiration concerning how a company’s negative CEO and CSR reputation can affect consumers’ attitude and purchase intention. This research will play an important role in providing academic and managerial implications regarding consumers’ responses to a corporation’s negative … WebOct 1, 2013 · First, a contribution is made to the advancement of CSR and consumer behavior literature by examining how companies practice and consumers perceive CSR. For this purpose, CSR domains are identified and the overlap between the corporate practices and consumer perceptions of CSR domains is assessed. Second, the paper … can boxed mac and cheese go bad
How Do Consumers Feel When Companies Get Political?
WebApr 11, 2024 · 1 Introduction. Environmental disclosure is an important part of the corporate social responsibility report (CSR). It is required by legislation, which aims to encourage the listed companies to protect the environment, drive the development and application of green technology, and achieve sustainable development (Reynolds and Yuthas, 2008).As a … WebSelect search scope, currently: articles+ all catalog, articles, website, & more in one search; catalog books, media & more in the Stanford Libraries' collections; articles+ journal articles & other e-resources WebMar 25, 2024 · This study examines how congruence and product type affect consumer responses in the context of the corporate social responsibility (CSR) of stigmatized industries. This study conducted two experiments with college students to assess the effects of congruence and CSR type (cause-related marketing vs. advocacy advertising) (Study … fishing lake nottely ga